There was an All-Access Pass available for a number of years. However, this was discontinued for several reasons.

First, people found it confusing. The customers that purchased courses outright had lifetime access.

Those with the All-Access Pass would lose access when the subscription finished. Some people did not like this situation because they would have paid more than the price of all courses after multiple years of membership. However, that’s how paid subscriptions work (like Netflix). It’s why every company likes them. You make more over multiple years of forgotten subscriptions than you ever would from single lifetime purchases.

Secondly, it caused problems from a logistical standpoint. There were difficulties running both a subscription service and standalone courses concurrently on the site. There were many different issues that came from this duality and one day I realised it would be better focusing on one style of product.

I also have an issue with the proliferation of paid subscription services in every area of life. The average person has a finite budget available each month for living expenses and any extra leisure. The more subscriptions we add to this pile, the more that budget crumbles.

When money is tight and people look to reassess their budgets, it’s the important stuff that takes priority like rent, bills, food. Y’know… the important stuff. We might keep a Netflix subscription. Maybe Spotify (Maybe). But a bass website subscription is going to be low on that priority list (at least it would be for me!).

So, with all that in mind, I would rather provide a single payment, lifetime purchase for courses.